Are people on the internet becoming lazy when it comes to online giveaways?

Lowe’s launched their “Plant a Tweet” promotion on May 1st and offered $10 gift cards to the first 10,000 people that earn 50 points.  It is an incredibly simple design; design a single flower out of symbols and publish it on your social networks in order to receive points.  This promotion incorporates Twitter, Facebook, Pinterest and Foursquare.

  • Plant a tweet = 10 points
  • Follow Lowe’s on Facebook = 10 points
  • 1 pt for each person that retweets your tweet
  • Pint it to Pinterest = 5 points
  • Everyone who REPINS that pin = 1 point for each
  • Link to Foursquare = 4 points
  • Check in at Lowe’s 1 point (1x/day)

The deadline for Plant a Tweet has been extended for a second time.  Originally the end date was May 29th.  With less than 2,000 gift cards given out, the deadline was pushed until June 5th.  But once again the end date has been extended until July 31st.  With a little over 6,850 gift cards left, I have to wonder why people have not jumped at this opportunity! People on the internet go crazy for anything free, so why not a free gift card to Lowe’s for the summer?

Is it because of the effort required? Have people become desensitized to the overly simple “click to enter” competitions?

Or does it have to do with the fact that Lowe’s only posted about it once on their Facebook page?  They should be announcing that the deadline has been extended.

This promotion is such a brilliant concept, just poorly executed. Think about the possibilities that this type of promotion could have if marketed in the right way.