When the “Move in to Win” sweepstakes was launched on the Facebook page, it was launched to a community that had only 600 fans. Fast forward 21 days and the page grew to nearly 6,000 fans! So what exactly was it that worked? The sweepstakes! Without any flashy prizes, the “Move in to Win” sweepstakes drew in hundreds of new fans on a daily basis all excited to see if they would be a winner. The instant win element and daily entry feature really helped establish a legitimate fan base for Cable Mover’s content to be distributed to.